The starting point of my task is usually defined by a single question that my clients look to resolve. From there on, a process of gathering information, analysing data, developing ideas, building acceptance of results and implementation follow.
Information gathering
Usually I begin assignments by tapping into a client's existing resources. Companies tend to have a lot of data which sometimes remains under-utilised. The process usually includes:
- Reviewing existing data
- Interviews with employees, specialists with the firm, clients, vendors, or customers
- Conducting primary and secondary research or commissioning research studies
Ideation
- Developing ideas to overcome issues
- Testing ideas – weighing their drawbacks
- Identifying solutions
Implementation
- Develop a path forward with specific targets
- Put solutions into practice
- Tweak solutions
- Review and measure results
I have no standard answers because every client's business and situation is so unique.
Analysis
- Analysing data
- Identifying issues
- Understanding why they exist
- Assessing the impact of findings
Acceptance
- Present findings to the client team
- Building acceptance for solutions
In my experience, there is always some amount of resistance to change. Sometimes clients hear something they don't like and sometimes clients accept findings but remain unsure of how to bring about change and implement solutions. I show them a practical way of implementation thereby building acceptance for ideas.