I work with clients to help them in any of the following areas many of which are inter-dependent and a means to an end:
- Corporate & Business Unit Strategy
- Marketing Strategy
- Identifying new market spaces
- Identifying target audiences
- Product launches
- Product alterations/ enhancement
- Enhancing consumer experiences
- Building and leveraging brands
- Building customer loyalty
- Sales & channel management
- Preparing for future challenges
My assignments usually start with a client who finds himself asking questions such as:
- This is where I want to go, now how do I get there?
- What can I do differently to grow my business?
- Are there different audiences that I should be targeting?
- What future market changes do I need to prepare for?
- Why don't prospective clients seek us out?
- How do I win more market share?
- How do I improve sales on a sustainable basis?
- Where can I generate more revenue growth from?